Playtex Bras
The introduction of the Cross Your Heart bra in 1965 and the 18 Hour Bra in 1970 made Playtex Intimates one of the most recognized brands in the world.
Playtex: Timeless Design, Trusted by Women Everywhere
From our groundbreaking 18 Hour technology to the classic Cross Your Heart design, these beloved collections demonstrate Playtex’s dedication to empowering women of all shapes and sizes. Each top-seller features our signature comfort innovations while embracing your natural silhouette

Playtex Women’s Wireless Bra, 18-Hour Ultimate Lift Wireless Full-Coverage Bra

Playtex Women’s Wireless Bra, 18-Hour Ultimate Lift Wireless Full-Coverage Bra

Playtex Women’s 18 Hour Full-Coverage Comfort-Strap Wireless Bra

Playtex Women’s 18 Hour Wireless Bra, Silky Smoothing Bra, Full-Coverage T-Shirt Bra

Playtex Women’s Wireless Bra, 18-Hour Ultimate Lift Wireless Full-Coverage Bra

Playtex Women’s 18 Hour Active Bra 4159, Breathable Comfort Wireless Bra, Full-Coverage Bra, Smoothing

Playtex Women’s 18 Hour Wireless Bra, Silky Smoothing Bra, Full-Coverage T-Shirt Bra

Playtex Women’s Secrets Smoothing Wireless Bra 4707, Perfectly Smooth Full-Coverage T-Shirt Bra

Playtex Women’s Secrets Underwire Bra 4823, Full Coverage Balconette T-Shirt Bra for Full Figures

90 YEARS
Mastering Lingerie Craftsmanship Since 1932
18 HOURS
Comfort That Lasts All Day Without Needing Adjustments
40+ SIZES
A Flawless Fit for Every Shape
What Our Customers Are Saying
Discover why women trust Playtex for comfort and style. Read real customer reviews and see how our lingerie has made a difference in their daily lives.

Beatrice
This bra is incredibly comfortable and supportive. The wide straps and high-quality material make it perfect for all-day wear. While it runs small, sizing up made a big difference for me. The cups provide great support without creating a stiff, fake look. It has also helped with neck and shoulder pain. I now wear it daily and plan to buy more. If you’re looking for a comfortable, affordable bra, this is definitely worth trying!

Maryjane
I absolutely love this bra! It’s incredibly comfortable, providing excellent support and lift without underwires. The smooth cups are perfect under T-shirts, and the wide, padded straps don’t show under tank tops. It has also helped with my posture and back pain. I was hesitant about wire-free bras before, but this one exceeded my expectations. It’s supportive, comfortable, and gives a natural shape. I’m definitely buying more in different colors! Highly recommend!

Kathryn
I’ve finally found the perfect bra! As someone with heavy, sagging breasts, I’ve struggled to find something that lifts, is comfortable, and still looks flattering. This Playtex bra does it all! It gives beautiful cleavage, offers great lift without being bulky, and the thick straps are so comfortable on my shoulders. The underwire is supportive but not painful, and it helps prevent back pain. It’s smooth under clothing and fits perfectly. I’ve already ordered another color and will buy more! Highly recommend!
The Comfort and Support Every Woman Deserves
When it comes to choosing the right bra, comfort and support are essential. Playtex bras are designed to provide just that, offering women a perfect combination of soft materials, supportive designs, and an excellent fit. Whether you’re looking for a bra that offers all-day comfort or one that lifts and shapes without feeling restrictive, Playtex has you covered. With a wide variety of styles, from wire-free options to underwired favorites like the Playtex 18 Hour Bra, these bras ensure that you feel supported and comfortable throughout the day, no matter what you’re doing.
Why Playtex Bras Are Trusted by Women Everywhere
Playtex has earned the trust of women around the world, thanks to its long-standing reputation for quality and innovation. Known for creating bras that provide exceptional support and fit, Playtex understands what women need for everyday wear. The Playtex bras website offers a wide range of options to suit various preferences and body types, ensuring every woman can find her perfect match. Whether you’re shopping for Playtex secrets bras that offer discreet shaping or searching for Playtex bras on sale, you can be confident that you’re choosing a trusted brand that delivers both comfort and durability.
Key Features of Playtex Bras
Playtex bras stand out for their thoughtful design and attention to detail. Here are some key features that make Playtex bras the go-to choice for many women:
- Durability: Playtex bras are crafted with high-quality fabrics that are built to last, so you can rely on them for long-term comfort and support.
- All-Day Comfort: Designed with soft, breathable materials, Playtex bras offer all-day comfort without digging in or feeling uncomfortable.
- Supportive Fit: Whether you need a bra that provides lift or one that offers gentle support, Playtex bras have a variety of options that ensure a comfortable and secure fit.
- Wide Range of Sizes: Playtex bras come in a wide range of sizes, ensuring that women of all shapes and sizes can find a perfect fit.
- Variety of Styles: From the classic Playtex 18 Hour Bra to the more modern Playtex secrets bras, there’s a style for every occasion, whether you’re looking for all-day wear or something special for a night out.
Popular Playtex Bras You Should Try
When shopping for the perfect bra, it’s essential to consider the most popular and trusted styles. Playtex offers a variety of bras that have become favorites among women worldwide. Here are a few standout options you should try:
- Playtex 18 Hour Bra: Designed for comfort that lasts all day, the Playtex 18 Hour Bra is one of the most beloved styles. Its innovative design offers support without the discomfort of traditional underwires, making it the go-to choice for women who need a bra that works for both workdays and weekends.
- Playtex Secrets Bras: Known for their seamless fit and supportive design, Playtex secrets bras offer discreet shaping that enhances your natural silhouette. These bras provide both comfort and a smooth look under clothing, making them perfect for everyday wear.
- Playtex Wireless Bras: For those who prefer wire-free options, Playtex offers a variety of comfortable, supportive wireless bras. These bras provide the lift and support you need while ensuring maximum comfort throughout the day.
These Playtex bras offer unmatched comfort, support, and style, making them essential additions to any woman’s wardrobe.
How to Choose the Right Playtex Bra for Your Body
Finding the perfect Playtex bra is about understanding your unique shape and the kind of support you need. Here’s a guide to help you choose the right Playtex bra for your body:
- Consider Your Size: Playtex bras come in a wide range of sizes, from smaller cups to fuller options. Make sure to refer to the sizing chart on the Playtex bras website to determine your exact fit. It’s important to select a bra that offers the right support for your size.
- Think About Your Comfort Needs: If you’re looking for a bra that you can wear all day without discomfort, the Playtex 18 Hour Bra is a great choice. If you need more lift and shaping, the Playtex secrets bras offer seamless designs that provide support without compromising comfort.
- Wire-Free vs. Underwire: If you’re sensitive to wires, consider opting for Playtex wireless bras. However, if you prefer the added structure and support of underwire, the Playtex 18 Hour Bra is a fantastic option. Both styles offer different types of comfort, so choose based on your personal preferences.
- Style and Occasion: Playtex offers bras in a variety of styles, from full coverage to balconette designs. Whether you’re looking for something sleek and smooth for everyday wear or a more supportive style for active days, Playtex has a bra for every occasion.
By understanding your needs and preferences, you can easily find the Playtex bra that provides the perfect combination of comfort, support, and style.
FAQs: Your Questions Answered
1. What makes Playtex bras so comfortable?
Playtex bras are designed with comfort in mind, using soft, breathable fabrics and innovative designs. They feature padded straps, wide bands, and seamless cups, which help reduce discomfort and prevent digging into your skin, making them perfect for all-day wear.
2. How do I know what size Playtex bra to buy?
Playtex offers a wide range of sizes to ensure a perfect fit for every woman. To find your ideal size, refer to the sizing chart on the Playtex bras website. If you’re unsure, it’s always a good idea to try on different styles and sizes to find the one that fits you best.
3. Are Playtex bras good for women with back pain?
Yes! Many women report that Playtex bras, especially styles like the Playtex 18 Hour Bra, help alleviate back and shoulder pain. The thick straps and supportive design provide excellent support, reducing the strain on your back throughout the day.
4. Can I find Playtex bras on sale?
Yes! Keep an eye out for Playtex bras on sale on the Playtex website and other online retailers. Playtex often offers discounts, so you can get high-quality, comfortable bras at an affordable price.
5. How do I care for my Playtex bra?
To extend the life of your Playtex bras, hand wash them in cold water and air dry them. This helps maintain the shape and elasticity of the fabric, ensuring your bras stay comfortable and supportive for as long as possible.
Invest in Your Comfort with Playtex
When it comes to finding the perfect bra, Playtex is a brand that delivers on both comfort and support. With a wide variety of styles and sizes, including the popular Playtex 18 Hour Bra and Playtex secrets bras, you can be sure to find a bra that meets your specific needs. Whether you’re looking for wire-free comfort or structured support, Playtex bras are designed to keep you feeling comfortable and confident all day long.
Don’t settle for less when it comes to your comfort. Invest in Playtex bras today and experience the difference that superior comfort and support can make in your daily life. Explore the collection on the Playtex bras website, find the perfect fit, and enjoy the comfort you deserve.